Introduction
There are countless reasons to use social media to promote your business.
Research shows that interacting — even briefly — with your brand on social media increases brand awareness and loyalty, and influences purchase behavior.
This is good news for you, as people are spending more time on social media than ever before.
More than 2 hours a day, in fact, which is 30% more time than in 2015.
Why promote your business on social media?
For starters, the number of social media users worldwide grew by 13.2 percent from 2020 to 2021, an increase of 490 million people.
This means that more than half part of the world’s population now uses social media.
It’s one thing to have a huge audience of carbon-based life forms, but the real benefits of social media are:
1. Attract new customers :
what do you think? Customers are already peeking for you on social media. 44% of all Internet users regularly search for brands on social media networks.
All you have to do is provide them with the quality content they want and have a half-decent (okay, totally decent) product or service. Good!
2. Build brand loyalty :
Customers want to know everything about you. According to McKinsey, consumers – and Gen Z in particular – value authenticity above all else.
They don’t need 500 posts about the new sale.
It want to know what your environmental and funding commitments are.
They want to see what you stand for and how you tend your employees.
Social media is a great way to communicate your values and build brand equity with consumers in your marketing funnel.
3. Drive leads and sales :
Social media delivers a big ROI, and I can’t lie, guys.
What’s the point of building an audience and showing off your stuff if it doesn’t get results anyway?
Numerous studies confirm that when used with an integrated marketing strategy, social media directly influences purchasing decisions.
Using social media is now more important than ever.
A lot of our spending has moved online during the COVID-19 pandemic, and that’s expected to continue.
The global e-commerce market grew by 25 percent in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries.
5-steps to promote your companies on social media
How can you take advantage of the latest social media boom and more money for more people to roam online?
Here’s your guideline to social success.
1: Create a social media marketing strategy
Creating a social media marketing plan doesn’t have to be complex. At the very least, your aim should include :
- List of measurable goals.
- Customer personas. (Who are you trying to reach? What do they like/dislike? Who are they? You probably have several personas.)
- A competitive analysis.
- A content strategy for the types of topics and content formats you will share.
- An editorial calendar, a list of posting frequency, as well as who is responsible for producing content.
2: Point Out the best social media platforms for your business
There’s a place for every business on social media, but it’s not everywhere.
It is in your best interest to know the few platforms that will deliver the results you want and focus on them.
“So… which one is right for me?” is what you want to ask me, right?
This is not something you can Google, my friend.
But the answer is simple: Where do your ideal customers live online? Likely, just 1 or 2 key platforms will drive 90%+ of your social media ROI.
If you’re not sure where your ideal customer base is, go back to step 1 and dig into some market research first.
3: Automate marketing with a social media government tool
Ok, so you have a plan and places.
Show time! It can make it as easy as possible for your team to stick to your editorial calendar.
Automating social media marketing with tools means you can do more with a smaller social marketing team.
It saves time and money, yada yada, but also, let’s face it, your sanity.
Hootsuite lets you plan, record and track the results of all your content over all social media channels.
It also has other nifty features, like social listening, to find out what people are really saying about you online.
You can also reply to comments and messages on all your accounts from one central inbox.
Yes, there is a free plan, so you should still give it a try even if you’re on a tight budget.
4: Engage!
Social media should be social. #quote
Don’t hide behind boring promotional material.
Get out there and talk to your customers. Ask for feedback on new product launches, or new ideas.
Then, acknowledge the feedback you receive, and show how you are implementing it.
Beauty brand Glossier does this faultlessly by listening to customer feedback, designing products to meet those needs, and then uploading about it.
There is no better recipe for brand loyalty than making your audience feel heard.
5: Monitor progress
Social media is always changing. What works now may not tomorrow. And, you’ve got all those aims from Step 1 to track progress on, right?
By analyzing your analytics and results, you learn what your audience responds best to. And, identify areas to adapt your strategy.
At a minimum, check in monthly:
- Basics: follower count, gain/loss, engagement rate, reposts/shares, comments, likes.
- Advanced: All-channel campaign performance, sales attributable to social media marketing, brand equity development.
It’s okay to change your goals over time, or to change strategies when your original plan isn’t working out as you’d hoped.
Just be confident to back up your conclusion with data.
7-Proven social media promotion ideas for every type of business
1. Show authenticity | Social Media Promotion Ideas :
Show that your company is authentic, not just an unidentified business entity.
This means being decent about your mistakes and benefits on social media outlets.
It also means sticking around to see an active presence in one or two places instead of flooding the web with pointless content on various platforms.
This is more true for companies that sell a product or service.
If your business is one person or a group of people working together for a common goal, it’s important to focus on developing that relationship with your audience.
It’s also important to remember that this doesn’t mean you need to give away all your secrets and “behind the scenes” information.
It’s all about balance and finding the right tone to strike with your potential customers.
2. Use social media as a lead-generation tool :
Use your social media pages as a way to generate leads, so that when it’s time to run another promotion, you’ll have a fresh batch of hot leads ready.
For example, if you have an e-commerce site, post photos of people wearing or using your products and ask for their feedback on your social media pages.
Then, reach out to those potential customers individually to see if they’re interested in working with you.
3.Pay attention to what your customers want and how they interact with your content :
If a business wants to get the most out of its social media campaigns, it needs to pay attention to what kind of posts its users engage with.
Take a look at your social platforms and analyze which posts have the most impact on your bottom line.
If you see a particular news article or blog post that’s getting a lot of attention, consider resharing it.
See which posts are getting the most engagement.
These popular posts are also good candidates for sharing on other social media networks.
4. Manage your online reputation | Social Media Promotion Ideas :
If people talk about you, they may not always say good things.
You can’t stop people from saying bad things about your business or brand, but you can watch what’s being said and respond immediately when necessary.
By staying on top of negative comments and working to resolve any issues, you can keep your online reputation in good shape.
5. Take advantage of analytics :
No matter what type of social media platform you’re using, each one will come with its own set of analytics which means you’ll be able to see how many people are interacting with your content.
are doing and whether they are looking for it or not. Be informative and compelling.
6. Create infographic content :
Images are always said to get more attention than video graphic content.
Apart from visual display of products, information about your upcoming events or current productions can be really effective as it connects with consumers emotionally.
Emphasize the importance of owning your production through infographic content as it attracts wider traffic and makes the impression last longer in their mind.
It can also help break down your audience if they decide to make a purchase later when needed. Infographics help create clues for later hunting.
7. Dive in influencer marketing | Social Media Promotion Ideas :
Influencer marketing can be the most profitable way to validate your creations.
Due to the wide reach among social media platforms and their enormous influencer power due to their reach and potential, influencers can help validate and surface realistic plans for using your products and services. .
Instead of trusting empowered commercial tycoons and production houses, people trust authentic creators who deliver the best and have the courage to criticise flaws in one’s production.
Conclusion
Growing your business in this digital age can be a no-sweat task.
With prior knowledge and understanding of social media analytics, you can also be adept at suggesting ideas for business expansion.
Before applying the above techniques, the basic step towards business development is “getting started”.
Initiation is always necessary for development to be dynamic.
