Social media is nothing but the platform which allows their users to have conversations, information sharing and create web content. There are multiple forms of social media like blogs, social networking sites, microblogs, wikis, messaging, video sharing, podcasts, website chatbot etc.
Why Timing is important to post on social media:
There are a couple of reasons why good timing plays an important role in your social media campaign, first it is helpful to increase your digital engagement rate. By posting at the correct time during the day, you’ll get more likes, shares, follows, and retweets. However, the second reason is that it increases the traffic to your website.
Popular time to post on Social Media:
As mentioned earlier the main social media platforms mostly used for postings are Facebook, Instagram, LinkedIn, Twitter Each of these have their own right timing for posts. Hence we will discuss the timing of posts on social media in detail.
1. Facebook | Best Time to Post On Social Media :
- Monday (9 A.M. to 12 P.M.):
Monday is the starting day of a week so there are some specific timings to publish your content or post on monday so that you can have more likes, shares, follow and retweets. As Monday is the weekday so it has the lowest engagement level. But engagement is remarkably higher on this day than on the weekend.
However, 4 A.M , 12 A.M, 5 A.M and 3 A.M is considered the worst time to post on Facebook on monday as it is usually the resting and sleeping time of people.
- Tuesday (8:00 AM to 12:00 P.M ) :
As with Mondays, people are often occupied with their daily work routine on Tuesdays. Therefore, the optimal time for posting on Facebook on this day is between 8 AM to 12 PM, as engagement levels are highest during this time. It is important to note that engagement levels tend to decrease after this time period.
- Wednesday (11 am and 1 pm):
Since Wednesday is the third day of the week, the optimal time for posting on Facebook is between 11 AM to 1 PM. During this period, the engagement percentage tends to be higher, albeit it starts declining slightly afterwards. It is recommended to post during the peak engagement time to ensure maximum engagement on your posts.
- Thursday (8 AM to 6 PM):
8 AM to 6 pm is the best time to post on Facebook on Thursday as the engagement level is high in that particular time so there are more chances of lik
Es, shares and following of your posts. However after that the engagement level started declining slightly.
- Friday(7 AM to 3 PM):
7 AM to 3 PM is the best time to post on FB on Friday. However The peak is between 9 AM to 12 PM. If you aren’t planning to post anything on the weekends be sure you post a few updates on Friday ,and at least one of them should be posted during peak time hence engagement level is high at the peak time so you can have more likes, shares and followings .
- Saturday (8 A.M. to 11 A.M.):
As Saturday is considered a weekend, the prime time to post on Facebook is typically between 8 AM to 11 AM, which is the peak engagement period. However, engagement levels tend to decrease after this time frame, as people prefer to spend their weekends with loved ones. It is advisable to post during the recommended time on Saturdays to maximize engagement.
- Sunday (9 AM to 3 PM):
9 AM to 3 PM is considered the best time to post on Facebook on Sunday. There is no specific peak time on this day.You can Post at any time between the suggested times.
2. Instagram | Best Time to Post On Social Media
- Monday ( 11 AM to 1 PM):
A continuous engagement starts at morning 8 am and lasts till 8 pm.
After that, Ig users start decreasing .
- Tuesday (10 AM to 5PM):
The best time to post on Instagram on Tuesdays is between 10am and 5pm, after that engagement level starts declining.
- Wednesday (11 AM to 1 PM):
Same like monday the best time to post on instagram on wednesday is between 11 AM to 1 PM as it is the middle day of the week.
- Thursday (11 AM to 12 PM):
The best time to post on Instagram on Thursday is between 11 AM to 12 PM , however between 12 AM to 4 AM is the lowest peak.
- Friday (11 AM to 1 PM):
The best time to post on Instagram on Friday is from 11 am to 1 pm.
Engagement rates start at 7am on Friday and decrease at 5pm.
Friday night from 10 PM to 7 AM observes the least busy time.
- Saturday( 10 AM to 1 PM):
10 am and 1 pm is the best time to post on instagram on saturday.
Saturday is the second worst day after Sunday to post on Instagram, as engagement rates are lower as compared to weekdays, even during peak hours.
The lowest engagement rate is observed on Saturdays from 4 PM to 8 AM.
- Sunday ( 9 AM to 4 PM):
On Sundays, the engagement level on Instagram is notably lower than other weekdays, making it a less favorable day to post. However, if you choose to post on this day, it is recommended to do so between 9 AM and 4 PM as it is the optimal posting time for the day. It is crucial to keep in mind the lower engagement levels and post during peak times to increase the chances of higher engagement.
3. LinkedIN:
- Monday (8am and 5pm):
The best time to post on LinkedIn on Monday is 8 AM and 5 PM, those are typical business hours so people like to check LinkedIn in between hence the engagement level is high at the time. However overall Monday is not considered as a best day to post on LinkedIN as compared to other days.
- Tuesday (9 AM):
9 AM is the best time to post on LinkedIN on Tuesday. It has been observed that Tuesday , Wednesday and Thursday are better days to post on LinkedIN than other days.
- Wednesday (8 AM, 9 AM, 10 AM, 12 PM, 3 PM):
8 AM, 9 AM, 10 AM, 12 PM, 3 PM are the best times to post on Wednesday on LinkedIN, because the engagement level is higher at that time.
- Thursday (9 AM to 2 PM):
Best time to post on LinkedIN on Thursday is 9 AM, 10 AM, 1 PM and 2 PM, as the engagement level is higher at that time however after that engagement level starts declining .
- Friday (9 AM, 11 AM, 12 PM):
Best time to post on LinkedIN on Friday is from 9 AM to 12 PM due to higher engagement levels. After that it starts declining.
- Saturday
Weekends are not considered good days for posting on LinkedIN as it is usually an official account hence people normally do not check their LinkedIN account on Saturday due to their personal schedule.
- Sunday :
Same like Saturday, Sunday is also considered as the worst day to post on LinkedIn. Normally people don’t like to check their LinkedIN account due to their personal schedule as they usually like to spend time with their family and friends.
4. Twitter:
- Monday(9 AM and 4 PM):
According to Hootsuite research, the best time to post on twitter on Monday is between 9am and 4pm, specifically from 11am to 1pm as the engagement level is too high.
- Tuesday( 9 AM and 4 PM):
Same like Monday, best time to post on Tuesday is 9 AM and 4 PM due to higher engagement level
- Wednesday(8 AM to 3 PM):
Best time to post on Twitter on Wednesday is between 8 AM to 3 PM as the engagement level is strong.
- Thursday(9 AM and 4 PM):
Same like Monday and Tuesday, the best time to post on twitter on Thursday is between 9 AM and 4 PM.
- Friday( 7 AM and 9 AM):
Best time to post on Twitter on Friday is between 7 AM and 9 AM due to higher engagement levels.
- Saturday(noon to 3pm or later at 5pm):
Saturday is considered the worst day to post on twitter as it is a weekend day and people are engaged in their personal stuff however Hubspot says that you can post from noon to 3pm or later at 5pm.
- Sunday(9:00 AM to 12:00 PM):
As Sunday is typically reserved for family and friends, engagement levels on Twitter tend to be lower on this day. However, if you choose to post on this day, it is recommended to post between 9 AM to 12 PM, as it is the optimal posting time. After this time frame, people tend to stay off their social media accounts, resulting in a decline in engagement.
5: Pinterest :
To maximize engagement on Pinterest, it is crucial to post at the most suitable timings. Tuesdays, Thursdays, and Fridays have optimal posting times of 12:00 PM, 6:17 PM, and 8:02 PM. Saturdays are the most preferred day for reaching Pinterest users, with peak posting times between 8-11 PM. Sundays are a less active day on social media, and it is advised to post during a 12 PM to 1 PM window. Posting during these peak times can significantly increase your chances of obtaining higher engagement levels.
Conclusion:
Social media platforms have unique optimal timings for posting content, based on their individual needs and situations. Posting during these peak timings can significantly boost engagement on your posts.
