Pinterest is a social media platform that has gained popularity among users and businesses alike.
With over 400 million active users, Pinterest offers businesses a unique opportunity to reach a large and engaged audience.
However, to be successful on Pinterest, businesses need to understand how the platform works and how to optimize their content.
In this article, we will explore 10 facts about Pinterest that every marketer should know.
These facts include how Pinterest is a search engine, popular among women, all about visuals, and more.
By understanding these facts, businesses can create a successful Pinterest strategy that drives traffic, engagement, and sales.
10 Facts about Pinterest that every marketer should know
1. Pinterest is a search engine:
In addition to being a social media platform, Pinterest also serves as a search engine.
Unlike other social media platforms, users can use keywords and hashtags to search for ideas, products, and inspiration.
Pinterest’s search algorithm is designed to show users the most relevant content based on their search queries.
This means that businesses can optimize their content for search to increase visibility and drive traffic.
2. Pinterest is popular among women:
Pinterest’s user base is diversifying beyond its traditional popularity among women.
According to recent statistics, 40% of new sign-ups are men, and the platform is attracting more users from different age groups and locations.
However, businesses targeting women still have a significant opportunity to reach a large and engaged audience on Pinterest.
3. Pinterest users are active:
With an average time on the platform of 14.2 minutes per visit, Pinterest members are very active.
This means that businesses have plenty of time to capture their attention with high-quality content.
However, to keep users engaged, businesses need to create a consistent stream of fresh and relevant content.
4. Pinterest is all about visuals:
High-quality images are crucial for success on Pinterest, as the platform is highly visual, and pins with visually appealing images tend to perform better than those without.
Images should be eye-catching, well-lit, and visually appealing.
However, businesses need to ensure that the images they use are also relevant to their content.
The goal is to create a seamless user experience that takes the user from the image to the content without interruption.
5. Pinterest can drive traffic to your website:
Incorporating Pinterest into a marketing strategy can be an effective way to drive traffic to a business’s website and increase their online presence.
Pins that link back to your website can drive traffic and increase brand awareness.
However, to be successful, businesses need to create content that is relevant to their target audience and optimize their pins for search.
Businesses can also use Pinterest’s “rich pins” feature to include more information about their products and services, such as pricing and availability.
6. Pinterest has a long shelf life:
Unlike other social media platforms, pins on Pinterest have a long shelf life.
They can continue to drive traffic and engagement for months or even years after they are posted.
This means that businesses can create content that is evergreen and continues to be relevant to their audience over time.
Businesses can also repurpose their content to create new pins and reach new audiences.
7. Pinterest has a high conversion rate:
As Pinterest users are actively seeking inspiration and ideas, they are more likely to convert into customers, making it a highly valuable platform for businesses to reach their target audience.
According to a recent study, Pinterest has a higher conversion rate than other social media platforms.
Businesses can leverage this by creating content that is not only visually appealing but also relevant and useful to their target audience.
8. Pinterest is ideal for e-commerce:
E-commerce businesses can greatly benefit from utilizing Pinterest as a platform to reach and engage with their target audience.
Pins can showcase products, link directly to product pages, and drive sales.
Businesses can also use Pinterest’s “Shop the Look” feature to create shoppable pins that showcase multiple products and allow users to purchase directly from Pinterest.
This makes it easy for businesses to reach customers who are actively looking for products and services like theirs.
9. Pinterest offers analytics:
Marketers can track engagement, website traffic, and sales by utilizing the robust analytics offered by Pinterest.
This data can be used to optimize content and improve performance.
Businesses can use Pinterest’s analytics to identify their most popular pins, understand their audience demographics, and track their conversion rates.
This information can be used to refine their content strategy and improve their ROI.
10. Pinterest offers advertising options:
Finally, Pinterest offers advertising options for businesses looking to expand their reach.
Promoted pins can increase visibility and drive traffic to your website or product pages.
Businesses can use Pinterest’s advertising options to target their ideal audience based on demographics, interests, and behaviors.
This enables companies to connect with a very interested audience.
Pinterest is a valuable platform for businesses looking to reach a large and engaged audience.
With its search engine-like functionality, emphasis on visuals, and high conversion rates, Pinterest presents a unique opportunity for marketers to showcase their products and services.
By understanding the 10 facts outlined in this article, businesses can optimize their content and create a successful Pinterest strategy that drives traffic, engagement, and sales.
Whether businesses are new to Pinterest or looking to improve their existing strategy, these facts provide a strong foundation for success on the platform.