Creating a social media report is unlikely to be the most interesting component of a social media manager’s job.But it is undeniably significant.
In social media marketing, anything worth doing is worth reporting about.
After all, the only way to truly comprehend what you’re accomplishing through your social activities is to measure and analyse your performance.
Social media platforms are an important component of digital marketing tactics..
This social media reporting guide will explain why it is critical to analyse and report social outcomes.
For your team, employer, company, and future social media initiatives. To create your social media reports, follow my seven steps.
That which to include, which metrics to track, how this reporting technology to use, and how to display.
What exactly is a social media report?
A social media report is a document that outlines how your social media networks performed over time.
It provides performance metrics like reach, engagement, and conversions.
Your social media analytics report might take the form of anything from a simple spreadsheet to a data-heavy slide presentation.
The format of your report is determined by your intended audience and purpose.
Different audiences may necessitate different reports. For example, if you’re only creating the report for yourself, you can use a simple spreadsheet. However, if you work in a marketing firm, you will need to generate a more detailed report to show clients the results and ROI of your work.
What information must a social media report contain?
Include a summary of your social media strategy first. a synopsis that clarifies the topics covered in your social media report.
Naturally, you’ll go into more depth later in your report, but this will help readers understand the connections between your business strategy and the desired aims for your social activities.
- Do you engage in social commerce on your social media platforms?
- Does your business use social media to engage with customers?
- Do you use social media to promote your brand?
To demonstrate what you’ve learned and how you’ll manage your social media strategy going ahead, be prepared to respond to the following questions at the end of your report.
- What do the statistics reveal about your plan?
- What did you discover about your viewers?
- Is there a seasonal factor if the findings weren’t good?
Fully comprehending how and why your content performs the way it does is essential to developing a successful social media strategy.
It’s time to start being more precise now. Break down the guiding strategy you mentioned in the first section into distinct, quantifiable goals.
Using the SMART goal-setting framework will ensure that your goals are easy to track and report, which is a good idea.
Depending on the size of your team and how well-established your social strategy is, you may include fewer or more goals.
If this is your first social media report, focus on a small number of objectives.
You can gradually add more goals when you’ve developed a pattern of tracking, learning, and success.
b) success indicators
You must now consider the metrics you’ll employ to verify your objectives.
Finding your success measures shouldn’t be difficult if you make SMART goals.
You must report the amount of conversions you receive if your objective is to raise them by 30% in Q2.
Be cautious of vanity metrics as you select your success measures. These are numbers that look significant but don’t really mean anything to your company.
For instance, having lots of likes and comments on your Tweets is a good thing. However, if you want to produce leads, likes and comments won’t cut it.
Every team has different success measurements, however the following are some crucial KPIs you should include in your report:
- The quantity of leads produced
- Quantity of conversions
- total outlay (on paid social ads)
- Return on investment overall (ROI)
- total amount of money earned
- Social attitude
- social voice share (SoV)
You can also report on metrics like customer satisfaction score (CSAT), net promoter score (NPS), and resolution time if you use social media for customer support.
Visit this Tozo post on the social media analytics you actually need for more information if you’re interested in this.
c) Results per network
This section offers detailed results for each social network by going even deeper.
You may get even more precise and categorise items by network format, such as Stories vs. posts vs. Reels, if it makes sense for your team.
Depending on the objectives and success indicators you mentioned above, you’ll need to specify the information to include in this section.
The most typical phone numbers to include on each social media platform are listed below:
- Amount of posts
- Gain or loss of net followers
- rate of engagement
- rates of click-through
- leading position (s)
Provide some prior outcomes for context, regardless of the metrics you select.
Data, after all, is meaningless in a vacuum. When reporting on a campaign, compare your results to those of a comparable prior effort.
When preparing a regular weekly or monthly report, keep tabs on your performance in comparison to the preceding few weeks or months.
This enables you to spot recurring trends. In order to take any seasonal tendencies into consideration, you might also compare your results to the same time last year.
d) You succeed
Your analysis can begin after you give your data. Start by listing all of the positive developments from the reporting period. Your triumphs are those.
There is more to winning than just the sum of your parts. A success would be getting noticed by a professional in your field who you intend to collaborate with on a podcast in the future.
A bonus would be if you received positive social media feedback that you could leverage in upcoming ads.
Therefore, don’t confine your victories to metrics and figures. Regardless of the format, include your pertinent successes in your report.
Try to ascertain the reason behind your victories, if you can.
Even if the wins are fantastic in and of themselves, knowing why you achieved them can teach you about your best marketing strategies.
You have the opportunity to reevaluate and do some soul-searching in this phase.
Was there anything this time that kind of went off the rails? If yes, can you name the reason? And how do you propose to restart?
This is also a fantastic place to discuss any fresh opportunities you’ve found in the market through social listening or dialogue with your followers.
Do your fans prefer a particular kind of information over others? Have members of your social care team identified a problem that keeps coming up but might be fixed with clearer instructions or a FAQ?
How to make a report for social media
1. Select your audience.
Identifying for whom you are making the social media report is the first step. Is it your boss, vice presidents, team, or just you?
Knowing who your audience is can help you concentrate on what matters to them rather than creating a report that is all-inclusive and contains details that are irrelevant to them.
Your report should be more succinct the more authority your audience has within your company.
2. Focus your reporting
Increased awareness, engagement, conversions, and more are all fantastic uses of social media.
The outcomes of social media marketing are really attention-grabbing.
The KPIs and indicators that are most important to your business and the stakeholders involved, however, should be your main focus.
Only add further information if you observe something significant or unusual. most amazing thing you will scheduling your content using some tools like SocialNowa.
3. Assemble the information
Getting your social media data is the next step. This information can be found in numerous places. Later in this essay, we’ll go into more detail about these sources.
4. Analysis of the data
Before you study raw data, it has no real meaning.
When you have the data, search for trends, anomalies, and patterns that can help you understand what is and isn’t working for you.
5. Describe your conclusions.
It’s now time to organize all of your information into a document in a clear and straightforward manner. Your report on social media marketing is contained in the file.
Last thought :
Summaries what you’ve accomplished and learned during this reporting period in your social media report’s conclusion.
Take note of some important lessons learned and how they will assist you enhance your social media marketing plan.